文档介绍：摘要进入 21 世纪以来我国的国民生产总值 GDP 得到了极大的提高人民生活水平的显著提高促进了奢侈品市场在中国的蓬勃发展这个新兴的经济现象很快引起了社会各界人士的关注但在刚刚过去的 2009 年金融危机虽然沉重打击了国际奢侈品市场却丝毫没能影响到中国奢侈品在中国的销售不降反升从200 8年的30 亿美金强势增幅到200 9年的50 亿美金从而成为全球奢侈品销售增幅最大的地区本文具体结合大众传媒中的时尚杂志论证其促进奢侈品消费所呈现的强大导向性这种导向性包含了广告和杂志文章评论在很大程度上激发着国人对于奢侈品的购买欲但在金融危机的笼罩下这种有悖于我国传统消费观念的经济现象依然走俏着实引起了一部分人的反感情绪理性的报道与理性的消费舆论的大潮正要求媒体与消费者一样用理性的眼光和方式对待奢侈品及其孕育而生的奢侈品经济关键词传媒导向性时尚杂志奢侈品经济 Abstract Into the 21st century Chinas gross domestic product GDP has been greatly improved Peoples living standards have markedly improved promoting the luxury market inChinas vigorous development The rapidly emerging economic phenomenon has aroused the concern munity But injust the last in2009 the financial crisis though aheavy blow tothe international luxury market but did not influence the Chinese luxury goods sales inChina rise not fall from 30billion dollars in2008 toastrong growth in2009 50billion USdollars Thus ing the worlds largest luxury goods sales growth inthe area This bination ofmass media inthe fashion magazines Argument presented byits contribution tothe power ofluxury goods consumption-oriented This orientation includes areview ofadvertising and magazine articles inlarge measure tostimulate the desire tobuy luxury goods for the people However inthe shadow offinancial crisis which iscontrary toour traditional concept ofconsumption ofeconomic phenomena isstill Zouqiao really caused some peoples feelings of revulsion Rational coverage and rational consumption the tide ofpublic opinion media and consumers are asking the same vision and arational approach toluxury and the economy nurtured aluxury born Key Words The media-oriented fashion magazines luxury economy 目录中文摘要 1英文摘要 2第1章绪论 411Luxury Luxury4 奢侈品的概念 12《VOGUE 》The Most Famous Fashion Magazine4 第2章中国的奢侈品经济 6 21Phenomenon and Reason OfChinese Luxury Economic6 中国奢侈品经济的现状及成因分析 22What DoYou Think The Chinese Customer7 中国奢侈品消费者的心理第3章时尚杂志对中国奢侈品经济的影响 9 31Who isMaster9 时尚导向性 32Amazing Advertisement9 广告的力量 33Editors Words11 编者的有效传播第4章意义与