文档介绍：市场调查方法(Market research method)
What is Market Research Overview?
Market research is the use of scientific methods, pur collect, record, collate relevant marketing information and data, analysis of the market situation, understand the current situation and development trend of the market, to provide objective and accurate information for the market forecast and marketing decision. Chinese translation of Marketing Research. There are other ways to turn over the law, such as z/Market Research”, "marketing research”, "Market Research”, etc..
[market editor] relevant concepts and categories of Market Research
Common market research consumer survey: for specific consumers to do observation and research, analysis of their purchase behavior, consumer psychology evolution and so on.
Market observation: a comparative analysis of specific industrial areas is conducted from an economic, technological, and organizational perspective.
Product survey: the development history, design, production and other related factors of a product of the same nature.
Advertising research: for specific advertising to do its promotional effect analysis and collation.
May include the following market test test marketing: before the product is listed, provide a certain amount of trial products to designated consumers, through their reaction to study the future market trend of this product.
Concept testing Concept Testing: test whether new sales ideas have a market for designated consumers, using questionnaires or telephone interviews.
Mystery shopping mystery shopping: arrange hidden researchers to purchase specific items or consume specific services, and record the entire shopping process in order to test products, services, attitudes, etc.. Also known as "mystery shopper" or "mystery shopper”.
Retail stores review store audits: to determine whether a chain store or retail store provides the right service.
Needs assessment demand estimation: to determine the largest demand level of the