文档介绍：案例-LinkedinB轮融资商业计划书
August 2014
CONFIDENTIAL
Google : Search for Things
Search for Things
Altavista
actives
in the system
“Email addresses”:
registered users
+
other individuals
who are not
users, but whose
email addresses
have been
entered into the
system by users
Growth Includes Major Groups
Providing Strong Brand Endorsement
“Red Herring chose LinkedIn for Groups as the professional
Network tool for our conference to allow attendees to create
Lasting relationships and to promote Red Herring to LinkedIn’s hundreds of thousands of high-quality professional users.”
Additional Groups live since launch in April 2004
Additional Conferences
• Supernova
• BlogOn
Additional Alumni Groups(mostly class-level)
•Haas School of Business
•MIT TechLink
• Mayfield Fellows
• Carnegie Mellon
• University of Washington
Additional Professional Groups
• Chinese Software Professionals Association
• InterFrench
• Industry Standard Internet Executive Group
• Press Club of California
• Pdma NorCal
• Association of International Product Marketing and Management
Additional Corporate Alumni Groups
• Sun Microsystems Alumni Association
• HP Alumni Association
Plus more than 50 other similar Groups
15-2- new Groups added per month
Strong Results With Less Than $4 Million Spent
Large user base
930K+ white-collar registered users
29K+ weekly user growth rate
23 M+ unique email addresses uploaded
Business development
Direct Employers Association
American Express OPEN (at contract)
10+ new inbound opportunities per week
High-quality users
22% of users are CxOs/senior execs
100+ countries
130+ industries
Increasing usage levels
20% of old users log in per month
1M+ user searches per month
20M+total member page views per month
Desktop(not promoted)
6K+ IE toolbar installs
18K+Outlook toolbar installs
email addresses uploaded via toolbar
Groups
50+Groups live
20+new Groups launch per month
30