文档介绍：未来电子商务发展趋势(Future trends in E-commerce)
The trend of the future development of Electronic Commerce (2011-05-11 21:48:2010 trillion in 2013. From the development of the industry, the entire e-commerce services enterprises have reached 25000, of which last year began to develop more active group also has 1880. We can see that China's e-commerce has entered a golden period of development, and we predict that during the "12th Five-Year” period will continue this development. Let's take a look at the entire e-commerce development, what is the competitive landscape, and what is the performance?. Judging from the overall market situation, Alibaba is an aircraft carrier, he in B2B, B2C, in these areas have a monopoly. At the same time, we see that last year's statistics, the entire network operators in China is 2 million. This year, statistics seem to have reached 3 million. The emergence of small and medium-sized e-commerce enterprises is a very important feature of the development of e-commerce. There is a very important facade, traditional companies, including business companies, such as Suning, even including some manufacturing companies, they began last year, also began to intervene in a group of online transactions and e-commerce, the formation of a very powerful
force. Therefore, in this market, there are large, small, and there are platform, there are network operators, while the progress of traditional enterprises, constitute a Chinese e-commerce market structure. From the market behavior can be seen, we are currently e-commerce market competition as a whole, his main means is still the price means, non price factors, mainly in the means of advertising and marketing. Some unfair competition behavior is more prominent in the group buying market. From the market performance, we can see that consumers get the convenience and gain the price. At the same time, it has played an important role in the change of the whole social production mode and the promotion of the w