文档介绍：消費者行為
(90學年度第二學期)
TIME: Wednesdays 2:10-5:00
PLACE:貳205
INSTRUCTORS:
練乃華 Office: 貳608 Tel: 23630231 ext. 3743
e-mail: ******@
TEXTBOOK:Blackwell, Roger D., Paul W. Miniard, and James F. Engel (2001), Consumer Behavior, Harcourt. (華泰代理)
COURSE WEBSITE:
GRADING:
Midterm Exam 20%
Final Exam 20%
Individual Assignments 30%
Team Project 20%
Class Participation 10%
NOTE:
1. The exams may include multiple choice and essay questions drawing from the text, lectures, team project presentations, and class discussions. There will be no make-up exams, except in case of illness and provided you notify the instructor prior to exam time.
2. Assignments are due at the beginning of the assigned date. Late work is subject to a 4/5 grade penalty.
3. Separate handouts and class announcements will provide more details regarding the assignments and team project.
CLASS SCHEDULE: (subject to change)
DATE
TOPIC
TEXT READING
2/20/2002
NO CLASS
2/27
Introduction
Chapter 1 & 2
3/6
Consumer Decision Making Process I: Need Recognition and Search
Chapter 3
3/13
Consumer Decision Making II: Evaluation
Chapter 4
3/20
Consumer Decision Making III: Post-Purchase Process
Chapter 6
3/27
Motivation
Knowledge
Chapter 8
Chapter 9
4/3
NO CLASS (spring break)
4/10
Perception
Chapter 14
4/17
Learning
Chapter 15 (-464) & Chapter