文档介绍：第七讲雅思阅读标题题下
标题选择题的五大原则:
原则1
用排除法筛选答案。排除与本段无关的新概念,排除本段提到的的小细节。
原则2
以段为单位,先完成细节题,再归纳段意。
说明也就是说,一段话中很可能包括选择、判断等细节题,先逐行寻找细节题的答案,到段落结束时再概括段落大意。
原则3
注意文章与选项之间的同义词或原文反复强调的内容。
原则4
注意原文和选项中所包含的数字、比较、原因或结果关系。
原则5
备选项不复选,只使用一次。因此,凡是已选过的项都可以排除。
List of Headings
i. Gathering the information
ii. Cigarettes produced to match an image
iii. Financial outlay on marketing
iv. The first advertising methods
v. Pressure causes a drop in sales
vi. Changing attitudes allow new marketing tactics
vii. Background to the research
viii. A public uproar is avoided
ix. The innovative move to written adverts
x. A century of uninhibited smoking
xi. Conclusions of the research
14. Paragraph A
15. Paragraph B
16. Paragraph C
Example Answer
Paragraph D iv
17. Paragraph E
18. Paragraph F
19. Paragraph G
Example Answer
Paragraph H xi
Looking for a Market among Adolescents
A In 1992, the most recent year for which data are available, the US o industry spent $5 billion on domestic marketing. That figure represents a huge increase from the approximate £250-million budget in 1971, when o advertising was banned from television and radio. The current expenditure translates to about $75 for every adult smoker, or to $4,500 for every adolescent who became a smoker that year. This apparently high cost to attract a new smoker is very likely recouped over the average 25 years that this teen will smoke.
B In the first half of this century, leaders of the panies boasted that innovative mass-marketing strategies built the industry. Recently, however, the o business has maintained that its advertising is geared to draw established smokers to particular brands. But public health advocates insist that such advertising plays a role in generating new demand, with adolescents being the primary target. To explore the issue, we examined several marketing campaigns undertaken over the years and correlated them with the ages smokers say they began their habit. We find that, historically, the