文档介绍：广东交通职业技术学院毕业设计题目名称: 彩虹般的天堂院系: 计算机工程学院班级: 09 网络 1 班指导教师: 李琳老师学生姓名: 余采洪( 42 ) 李雪锋( 43 ) 孙添秀( 02 ) 余家雄( 21 ) I 摘要网络营销是企业营销实践与现代信息通讯技术、计算机网络技术相结合。以电子信息为基础,以计算机网络为媒介和手段而进行的各种营销活动的总称,它是直接市场营销的最新形式。生活如此多娇的今天,网络购物将成为一种主流。本文通过网络购物的市场调研、环境分析、消费群体分析,确定了本店的营销目标,营销定位(包括产品、价格、消费群体等的定位) ,营销策略定位,营销方法定位;如利用了飞信、 Q群等即时通讯技术、论坛、博客、邮件、 SEO 、FAQ 、软文及友情链接等方式对网站进行推广。关键词: 网络营销,营销策略,营销方法。 Abstract: Network marketing isa business marketing practice and modern information munication technology, work bined. Electronic information-based, work for the media and means to conduct various marketing activities in general, it is the latest form of direct marketing. Life is so rich in beauty today, online shopping will e a mainstream. This article through the market survey of online shopping, environmental analysis, consumer groups, ensures the marketing target and the positioning, including products, price, and consumer groups, etc. , as far asm arketing strategy positioning .T he use of fly letters, Q groups and munication technology, the BBS, email, text or links such as soft on website promotion way. II 目录摘要...................................................................................................................................................... I 前言..................................................................................................................................................... 1 1. 网络市场调研.................................................................................................................................. 2 了解网络购物--- 淘宝网…………………………………………………………………..2 市场需求调查分析............................................................................................................... 2 .1 市场需求.................................................................................................................... 3 .2 消费者的购买行为.................................................................................................... 4 营销因素..............................