文档介绍：Last revision date: 13 December 2020.
彼岸咖啡商业计划书
【Word版，可自由编辑！】
团队介绍
保 密 须 知：
本商业计划书属商业机密，所有权属于··························26
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公司概述
彼岸咖啡有限责任公司是一家以休闲娱乐为主题的餐饮公司，公司的目的在提供优质服务的基础上，更重要的是传播一种文化，一种积极向上，健康进取的思想，在大学城这个特殊的地方形成一个思想交流中心和健康文化中心。
公司以人为本，全面提升服务质量，为每个消费者提供贴心化的服务，全面跟踪消费者的满意度，不断完善自身的不足，把顾客视为“上帝”，并通过良好服务来树立口碑，打造我们独特的品牌。
公司宗旨：让目标群体在彼岸咖啡馆中享受休闲与娱乐时光。
公司目标：我们不断改善服务，提高每一个顾客的生活质量。
项目背景
喝咖啡是一种流行，同时喝咖啡也成了一种文化，一种情调和一种生活方式。咖啡厅已正在成为人与人沟通和自我享受的一个重要场所，它的价值在于它能提供给消费者高层次的精神享受。咖啡不仅仅是一种饮料，而是一种氛围文化和生活追求。经济和社会的发展必然映射到校园中来，咖啡文化消费在校园市场大有可为。
大学城是大学生极为密集的地区，同时整体上知识文化素质比较高,接受了较多西方思想和生活方式，易于接受新事物。大学生有强烈的追求较高品位的生活方式的欲望，有一部分群体消费水平较高，有较多的可支配收入购买非生活必需品。在大学城内经营一家咖啡店，一方面可以丰富教师与学生的生活，另一方面对于经营者而言，潜力巨大，大有可为。
产业背景
咖啡――世界三大饮料之一，一个西方的舶来品，在中国确是家喻户晓，有着极为深远的历时背景和现实意义。咖啡、西餐的真正兴起，应该是从２０世纪９０年代末开始的。其发展速度之快，在短短十来年时间内，达到了前所未有的行业繁荣。现在随着改革开放经济