文档介绍：婚庆创业计划书
ｍs
ｗerｅdevelope
ｄ,tｈｅｃompａｎｙfｉrｓｔn
ｅeｄtｏeｘｐand,6mｉll
ｉｏnyｕaｎof
cap
ｎvｅstment
capiｔaｌcａｎbe
ｒecovｅred
inｏneyeａｒ.
5ｍakeｗ
eddingindustr
ｓacapital
ｉ
nvesｔment,
ｂutthe
nｏnprof
ｉt
gooｄ
developmentprogr
ａm.
Keyｗoｒds:TｈｅweｄｄｉｎgBuｓiｎesｓpl
ａnTｈeｒoyalsａlutｅ
婚庆公司策划书
目录
１、公司简介..．．..．．．.．．..．．．..．．..．．．．..．..．．.．．.．．.6
2、项目背景．..．..．．．．..．．．．．.．．.．..．．.．6
3、市场剖析．..．．．．．．．．．.．．．．．.．．．..．7
4、市场细分..．．．..．..．．．．．..．.．．..．．..．..9
5、竞争剖析．..．.．．.．..．．．．.．．.．..．．.．.10
6、公司战略．．．．．．..．.．..．.．．．．．．．．．．1
１
（1）总体战略．..．..．.．.．．..．..．．．.．．．..．.．.．.．．．．．..．．．......
１1
(2）公司使命．．．..．．.．．．..．．..．．．.．．..．..．．..11
(３）公司宗旨..．．．.．．..．．．．．．.．1
１
(4）发展战略............
．..．.．...．..........
．......
．.．........
．.．..．．......
．．...．．..11
7、市场营销.．....
．．．......
．....
．.．．......
．..．．..．..．.．．．.．...
．..．........
．..
１2
（1)目标市场...................
．．．................
．．．
....
．.....
．
.........
．．.........
12
(2)服务.......
．.......
．...
．...
．....
．...．．..．......
．..．.................
．.．.....
．．.．．...
１2
(3）营销战略..．......
．..
．．..
．..........
．.....
．....
．.．．..
．...
．．.....
．.....
．...
．．..．..
１２
８、公司制度.．.......
．.．．.．....
．..．．..．．......
．.．......
．....
．...
．．．...
．....
．.13
9、财务剖析......
．.......
．．..．....
．．...
．.．．．．....
．．.．..．..．.．......
．.．......
24
10、管理体系.．．...........
．．........
．.．........
．..．.......
．.．．.．．.．．..．．．．.26
(1）公司性质...
．..........
．.．．．...．.......
．..．........
．..．.．..............
．．.．.．.．..26
（2）公司组织...．.．...