文档介绍：赢在门店——药店店员营销技巧药品营销
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8、拥有必备的专业知识………………………………………………………………………13
9、搞好退换货服务……………………………………………………………………………13
10、处理好卖场盗药……………………………………………………………………………13
参考文献（黑体小四号加粗）………………………………………………………………13
附录（黑体小四号加粗）……………………………………………………………………14
内容摘要
药店是OTC市场销售的终端之一，是最终将产品送达消费者手中的服务者。就服务而言，分为二种，一是理念上的服务；二是实际产品的服务，前者是软件，后者是硬件，相辅相成，缺一不可。
通过各种手段，促使众多的终端人员——药店店员，充分的发挥积极性、创造性，去更好的服务于市场的消费者。终端，就是药店店员；终端市场，就是药店店员市场；维护终端市场，就是维护药店店员市场；维护好了终端，产品就会有众多热情的推销者，产品也就会更大的消费于社会，药店才能赢利。因此，做好药店营销，做好药店店员的工作，是药店盈利的关键所在，是药店管理的重中之重。
从市场营销学的角度来讲，就是营和销的关系。大处讲是“经营、销售”，小处说的是“营造气氛，促进销售”。尽管本文维护的是终端市场，涉及的只是药店营销，，但其理念不乏相同之处，手段和技巧也是异曲同工。
那么，如何做好药店营销的工作呢？这就是本文要探讨的重点问题。
关键词
准备；服务；步骤；技巧；
ABSTRACT
Pharmacy is one of the OTC terminal market,That will eventually reach consumers of the services,One is the concept of service;The former is the software,The latter is the hardware,complement each other, None can be dispensed with .
Through various means, the terminal large -- drugstore clerk, give full play to the enthusiasm, creativity, to better serve the market and consumers. Terminal, is the drugstore clerk; terminal market, the market is drugstore clerk; maintenance of the terminal market, is the maintenance of drugstore clerk market; maintain good terminal,products will have many enthusiastic salesman, products will begreater consumption in society, pharmacies can profit. Therefore, do a good job marketing to drugstore, drugstore clerk's work, is the key topharmacies profit, is the priority among priorities pharmacy management.
From the marketing perspective, is the relationship between camp andpin. Large is "management, sales," small said "atmosphere, promote sales". Although the maintenance terminal market, only involvesmarketing, pharmacy, but the idea is the same, means and techniques are also different approaches