文档介绍：毕业设计(论文)报告
题目芙洛拉文化有限公司花茶展台设计
—2015第十届中国北京国际茶业暨茶文化博览会
系别文化创意学院
专业会展
班级 1201
学生姓名 XXXXXXXXX
XXXXX
指导教师 XXXX
2015年 5月
摘要
我和国外展览设计业发达国家相比差异较大,具体表现在管理体制、展会规模、展览设施、观众构成等方面。管理体制上的差异。国外展览业的管理主要依靠行业自律机制和自律规范,政府的介入一般体现在基础设施的投资和国际大型展会的协助招揽上。
我国展览业目前依然维持计划经济形成的展会审批制、展览公司资格认定制,尚未与市场接轨形成优胜劣汰的竞争机制。展会规模上的差异。目前,我米居多,约占每年展会总数的50%,展会大型化己成为国际展览业的发展趋势。
芙洛拉文化有限公司是以花茶、花果茶、果粒茶、八宝茶、养生药材、工艺茶批发,茶饮料连锁为一体的综合性公司。公司拥有“芙洛拉”独立品牌,以芙洛拉花茶命名的花茶,花果茶,八宝茶、果粒茶,工艺花茶在市场上赢得了消费者的认可。
公司产业优势突出,直接与产地合作,材料供应稳定,成品可以依据要求特定加工,产品丰富,定价合理、包装精致、设计新颖、全新独特的系列设计。我们选择花茶作为展品,花茶自然淳朴、健康天然,因此适饮范围比较广(除孕妇和婴儿)几乎各个阶层、各种职业都可以饮用,尤其适合于年轻人及白领阶层。这可以是一个通过年轻人推广至各个年龄阶层,又是一个城市的消费热点。很有市场潜力。花茶不含咖啡因,又有瘦身美容效果,受年轻女孩的喜欢。许多女士感觉喝花果茶很舒服,即美容养颜还具有排毒保健功能。和美容SPA保健相结合达到内调外敷的双重功效,后来喝花草茶、花果茶便从美容院里流传到OFFICE和家庭,还有一些大型化妆品公司都在开发销售自己品牌的花茶。
关键词:会展业芙洛拉文化有限公司花茶
Abstract
China's exhibition industry and the overall level of foreign exhibition design industry in developed pared to large differences, the specific performance in the management system, the size of the exhibition, exhibition facilities, position etc.. The difference of the management system. Foreign exhibition industry management mainly rely on industry self-regulation mechanism and self-regulation, government intervention generally reflected in infrastructure investment and help attract large international exposition on.
China's exhibition industry still maintain the formation of the planned economy system, the exposition and pany qualification authentication system, with the petition mechanism has not yet formed the survival of the fittest. Show the difference of scale. At present, the international professional exhibition area in China with 10000 square meters of the majority, accounted for about 50% of the total annual exhibition, the exhibition has e the development trend of large-scale international exhibition industry.
Froula Culture Co. Ltd. is the tea, fruit tea, fruit tea, Babao Cha, health medicine, technology of tea wholesale, tea beverage chain a