文档介绍：某咨询策略咨询手册
DESCRIPTION OF MATERIALS
This document was developed as a training presentation for the newly appointed success in globalization due to:
Successfully screening franchisees and a dedication to intense initial and ongoing training
Consistent delivery of high-quality food and service around the world
Huge economies of scale and powerful supplier leverage
Capitalized on “American” appeal of McDonald’s
Success in tailoring assortment mix to meet local needs
“We want to be the world’s best quick-service restaurant experience”
"We will offer identical excellent quality across the world"
Targeting a broad set of the urban population, increasingly offering a bundled product (., meals) at a low price in major cities around the world
McDONALD’S EXAMPLE
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BU STRATEGY REVIEW INTERACTIONS
Highly interactive debate driven by fact-based understanding of environment and internal capabilities
How do you expect Competitor A to react?
How sustainable is your business model? Can it be easily duplicated?
How robust are your contingency plans?
How quickly can you shift your business emphasis to capture industry opportunities?
BU-CEO
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BU STRATEGIC PLAN DEVELOPMENT
Industry dynamics and implications
Environmental and internal assessment
Competitive assessment
Internal assessment
What are the major changes in industry dynamics and resulting opportunities and risks?
What are your competitive strengths and weaknesses?
How does your current business emphasis fit with industry opportunity and competitive landscape?
Strategy articulation
Strategic definition and implications
Strategic initiatives
Financial projections
What strategy will your BU pursue over the next 3 years?
What will be the impact of major strategic initiatives?
What are the expected financial returns of your strategy?
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Risk/contingen-cies & strategic alternatives
What strategic alternatives have you considered?
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INDUSTRY DYNAMICS AND IMPL