文档介绍：: .
................. 7
行业分析.............................................................................................................................8
竞争对手概况 ..................................................................................................................... 9
企业内部环境分析 ............................................................................................................. 9
四、SWOT 分析 ..............................................................................................................................1 1
优势 ..................................................................................................................................1 1
劣势 ..................................................................................................................................1 1
机会 ..................................................................................................................................1 2
威胁 ..................................................................................................................................1 2
五、营销战略方案 .........................................................................................................................1 3
竞争战略...........................................................................................................................1 3
市场细分...........................................................................................................................1 3
目标市场选择 ...................................................................................................................1 4
市场定位...........................................................................................................................1 4
六、营销策略与事实 .......................