文档介绍：农夫山泉广告学作业
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang y carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the- 24 -
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
对人体有帮助，让人们更加关注天然水；
随着水产品的竞争剧，优胜劣汰的局势对于大品牌来说也是一个好消息；
学生对优质水的推崇也加大对天然水的推广。
4、威胁
学生对果汁或功能性饮料的偏好，会影响饮用水的销量；
自然资源有枯竭的时候，作为天然水的农夫山泉，总有一天用完的时候；
政府有可能出于对自然环境的保护，而对农夫山泉的开发有所限制；
纯净水的整个行业对农夫山泉的反击也是农夫山泉所不能控制的，这也是农夫山泉的很大隐患；
饮料行业发展迅速，品类增多；
公众的选择越来越多，也逐渐细化。
农夫山泉营销环境分析总结：
农夫山泉的水源地极其前期宣传为其营造品牌成长的良好开端，而其后期的营销活动为其保持优势提供助力。但也其劣势也是其早期的发展没有考虑周全造成了一定的影响，水源地的地理区域限制了其扩大发展，前期对特定水源地的宣传过多，造成后期宣传的障碍。来自外部不可控的力量给农夫山泉带来一定机会的同时也造成了威胁。例如，标榜为天然水的农夫山泉自然受到更多人的关注，其特定的主要销售区域销量较大。但随着人类社会的发展，自然环境的变化，天然水的地位会受到更为严苛的要求。
（二）、消费者分析
费者已形成购买饮用水的****惯，%，%，%的人从来不购买。年龄结构明显偏轻。
消费行为特征：重品牌，重口感，对矿泉水、纯净水概念模糊，但已有一部分消费者认识到，长饮纯净水无益，开始留意选择优质矿泉水了。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfill