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营销工作内容初稿.doc

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营销工作内容初稿.doc

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文档介绍:actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building underyuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
营销组合诊断(产品、价格、渠道、促销、服务、终端)
整合营销传播诊断(广告、公关、促销、媒体问题诊断)
广告有效性内部评价、测试
季度、年度营销规划及活动诊断分析
营销战略规划
公司营销现状测评分析
企业总体营销战略
企业市场战略定位
企业的目标市场战略
目标市场竞争战略
品牌战略
营销组合战略
整合传播战略
营销组织及管理战略
营销计划
品牌整体规划与管理
品牌检测与接触分析
品牌策略
品牌竞争战略
品牌定位分析及策略
品牌整体识别系统再造分析
品牌的核心价值
品牌写真
品牌个性
品牌标准建立
品牌行为
品牌的文化
品牌的传播策略
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, ov