文档介绍：COVID-19
Global Search and Engagement Report
PRESENTED TO:DATE:
PRESENTED BY:
Yext4/9/2020
Yext Insights
3/4: CaliforniaTotal Fact Updates
70,653,357*-liiipressiuiis Inipacted
81,532,950,257*Impressions for 1/19,'20 through &27J20, Facts for 2/1/20 through &27/20 “Trend compares three most recent days of data to previous year (3/25-3127)
N. America: Retail Search Volume
Pharmacy search volume begins to ramp up just as coronavirus interest ramps up, but grocery search volume doesn't skyrocket until coronavirus search interest reaches its peak.
KPIs,
Date of
Impact
Avg Weekly %
⑶25・&27)
Trend
(vs Last Week)
Grocery
Pharmacy
Grocery - Pharmacy - - US Coronavirus Trends
14Metrics & KPI Descnjntons
Grocery
N. America: Retail Consumer BehaviorPharmacy
, The majority of searches are converting into website clicks for information around stock and hours
, While searchers need fresh information, many might already know where their local grocery store is, and could have no need to click for directions
Get Directions
, Similar to grocery, the large spike in searches converts into more clicks for information, like to a website or to call a location
, Directions clicks initially experience only minor fluctuation from the norm, signalling that people still went to their pharmacy despite social distancing
Got Directions-81%
15
15
Website Clicks224%
Get Directions Ptwe Cals • V/cbsilc。ds
-%
J 郊⑥2920223⑵)33203 烈 20
%
100 00-1
5O,W7.
•%
Website CHcRs
Get Orectwns
-lOOWA
侬*20
-31%
Phone Cals - Webste。d9
匕
3®203222)
N. America: Retail Search Volume
Clothing and Luxury Retail search volume increases shortly after coronavirus interest increases, possibly due to more working from home or self-isolation, but as fear of outbreak and economic uncertainty looms large, shopping for HnonessentialsM takes a back seat.
16, Motrics & KPI Descnotions
N. America: Retai