文档介绍：actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building underly carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
但是在扩张的同时，赶集网也感受到了开展的压力。一方面，由于极易被模仿和抄袭，在北京、上海等传统优势市场，赶集网遭遇58同城、百姓网等竞争对手的分流，成长进入瓶颈状态；另一方面，分站的扩张也没有为赶集网带来实质性的流量增长，反而遭遇到更多的区域性品牌的阻击。
运营本钱在不断增加，但成长却趋于缓慢。于是，在今日资本总裁徐新的推荐下，赶集网决定和叶茂中筹划进行合作。
 
    
叶茂中筹划的三个借力
借力优质资源：抢占最具“赶集〞特征的声音和形象载体
“赶集网〞这个名字取的好，但是这个有着好名字的“孩子〞却一直没有一个让人印象深刻的形象符号或声音符号。如何在消费者脑海现有的资源里找到最能够吻合赶集网的声音符号或形象符号，借势现有的优质资源，正是我们创作的第一件工作。
“我有一只小毛驴，
我从来也不骑！
有一天我心血来潮骑它去赶集……〞
一首耳熟能详的儿歌，一只可爱有趣的毛驴，既有不可复制的声音识别性，又具备了极强的视觉冲击效果，这首被传唱了几十年的童谣，70后80后90后都相当有共鸣，最关键的是，
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Buildin