文档介绍：: .
{}广告传媒英语广告语言
inningorendofsomeword
,supercolossal,s
upereminent,superfine,superlight,supernaturalandrolex,pleytex,Kleenex.
Misspelling
.(a)drinkapintamilkaday
“drinkpintmilk”andthesta
ndardsentenceshouldbe“drinkapintofmilkaday”.Theadsnotonlydrawsourattentio
nandinspireourinterests,butalsohasabeautifulrhythmofpoetry.
(b)weknoweggsactlyhowtotelleggs.
“eggsactly”isthetransformationofexactlyandcorrespondwith“egg”
hisisthewisdominhumor.
2drawinloanwordsorphrasesManymoditiesinBritainandAmericaareimportedfromotherforeigncountries,orpro
ducedinnativecountry,
dvertising,
isanadvertisementofsoftdrink:
Orderitinbottlesorincannes
Perrier…withaddedjenesaisquoi.
“jenesaisquoi”isFrench,whichmeans“Idonotknowwhat”.ThesimpleFrenchnotonl
ydrawsourcuriositytothissoftdrink,
know,Frenchisfamousforitsgrapewine,deliciousfoods,cosmeticsandfashioncost
,thegoodsbeemoreattractiveandvalu
able.
3alargenumberofverbs,monosyllableverbsinparticularandadjectivesareappropri
atelyemployedinadvertisingEnglish.
Inordertomaketheadsbrief,vivid,visual,advertisingEnglishoftenusesomemonosyl
lablewords,suchasget,buy,:
(1) Gettingplacesinthebusinessworldiseasierifyourbankeristheretomeetyou.
---SecuritypacificAsianbank
(2) Makinglifealittlesweeter.
---MarsMilkyWay
(3) KONEgivesyoumoreinmaterialshandling.
---KONE(4) Wecangiveyouabetterviewofinvestmentopportunitiesfrombothsidesofthe
pacific.
__citybank
(5) Welovetoflyandit