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...............................................................10
服务形象 .............................................................10
意见簿 ...............................................................10
5 营销策略...................................................................10
营销目标.............................................................10
营销策略.............................................................11
产品策略 ............................................................11
价格策略 ............................................................11
渠道策略 ............................................................11
促销策略 ............................................................12
公共关系（公共关系是促销的一种，无需单列） ..........................12
6 经营管理...................................................................12
选址和环境分析.......................................................12
货源－电子化采购 .....................................................13
库存 .................................................................13
7 创业团队...................................................................13
店内人员组织.........................................................13
职责.................................................................13
8 财务管理...................................................................14
81 财务分析..............................................................14
82 预计投资回报率........................................................15
利益分配方式.........................................................15
第一年财务数据.......................................................15
现金流量表.......