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最新SimMarketing市场营销学实验报告书.doc

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最新SimMarketing市场营销学实验报告书.doc

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文档介绍:of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres hbitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist
模拟市场运作
查询决策结果
创建模拟练习
练习详细信息
调整练习参数
开始模拟练习
等待小组提交决策
开始下一阶段模拟
调整练习参数
开始小组内部评分
模拟练习完成


of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist
of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist
of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist
实验过程记录(包括实验过程、数据记录、实验现象等)(可加页)
第五组:NEO公司
第一季度各公司的运营结果

of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist
of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist
of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist

通过上表,我们可以清楚的知道本组所经营的NEO公司由于运营不当,结果导致破产。从表中我们可以看出本公司的市场占有率最高,同时广告支出费用也最高库存积压过多,而经营最好的DAK公司库存为零,不知道是哪里出错导致我们的出货价格只有五块二毛钱,营销前后贡献都为负值。在做第一季度策划的时候我们组朝着这样的方向思考:投资越大,回报越大,殊不知,风险也是蛮大的,后来经过我们的仔细分析发现,我们在做让利决策阶段时让利了80%给顾客,因此出货价格比成本还要低