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哈根达斯的广告语|哈根达斯英文广告语
哈根达斯经典英文版广告
☆ the original ad such as: delicious Haagen Dazs, like goof Haagen-Dazs has always uphold the brand and creative style: make the United States taste, more beautiful implication, presented to focus on the quality of life has always been you.
哈根达斯英文广告赏析
Some people say that Haagen-Dazs may be the most selling concept of ice cream brand, it is expensive because of love. It is because of its expensive to meet a lot of petty bourgeoisie and vain psychological. For many people, it is the pursuit of high quality of life to enjoy the symbol, coupled with its pure natural raw materials processing and high quality, making it the ice cream market high-end brand.
As Haagen-Dazs in Chinas positioning is the high-end brand of ice cream market, the target customers locked in urban white-collar workers, have a certain economic base, the pursuit of high quality of life of the crowd, therefore decided to print advertising mainly in the form of the television advertising coverage is too broad and too loose, and print ads more targeted than television ads. Color sense, a strong sense of quality print ads can more easily lock the appropriate consumer groups.
Haagen-Dazs advertising around the theme of the appeal: had a enjoy, perfect life. Haagen-Dazs advertising is an important concept - romantic emotions, it hopes to pass to peoples information is: we do not just a cold drink, but also a way of life, a romantic expression. So that Haagen Dazs moment feeling from the lips and teeth of the sublimation of the soul of the most wonderful experience. Haagen-Dazs most famous one slogan is: love her, ask her to eat Haagen-Dazs. This will be the sweet taste and love the perfect combination of slogans, like love buzzwords the sameQuickly in Beijing,