文档介绍：1MatchawordfromAandBandcompletesentences1─10。UseeachwordfromAtwice。
A
advertising/consumer/market/product/sales
B
1MatchawordfromAandBandcompletesentences1─10。UseeachwordfromAtwice。
A
advertising/consumer/market/product/sales
B
Behavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets
1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct。
Marketresearchshowedverygoodpotentialformarketingthemagazinetoexecutivesintheagerange25─35.
3Aconsumerprofileissimplyadescriptionofatypicalcustomer。
Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti—mediaadvertisingcampaign
5Theintroductionofaproducttothemarketiscalledtheproductlaunch.
Familyandfriendsareamajorfactorinconsumerbehavior。Theyreallyinfluencewhatpeoplebuy,whereandhow.
7
Amarketsegmentisagroupofcustomersofsimilarageandincomelevel。
8
Idon’
highlysuccessfulandalwaysgeneratehugeprofitsinthelongterm。
9
Ourrepresentativesareunderalotofpressuretomeettheirsalestargets。
I’:Questions
Re—orderthewordstomakequestions。
1muchadvertisingdohowonspendyou?Howmuchdoyouspendonadvertising?
doesendorsementmeanwhat?Whatdoesendorsementmean?
strengthsandarecompany'sweaknesseswhatyour?Whatareyourcompany'sstrengthsandweaknesses?
rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?
isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?
3Completeeachquestionwithanappropriateword。
16__Did________yourmarketshareincreaselastyear?
___What_______kindofproductsdofootballersendorse?
____Are______theydoinganymarketresearchatthemoment?
_Which_________ofthesetwoproductsismoresuccessful?
____Have______youmetournewmanager?
____How______oftendoyoulaunchanewproduct?
__Has________Kaoriphonedrecently?
Skills:Telephoning
4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox。
1。Wouldyou