文档介绍：Romanian Market Overview Presentation Zilele BIZ Bucharest, October 2004
1
Document number
During the past couple of years the Romanian munication market experienced noteworthy developments passing all its major segments
Source: Roland Berger Strategy Consultants estimates and analysis
Fixed line munication
Following the opening up of the fixed line market in January 2003, several new players have emerged, although ‘s leading position is not yet threatended
Market liberalization translated into decreasing tariffs for international calls and long – distance calls, while the still petition segment of local calls faced tariff upsurge
Several potential sizeable players are expected to enter the market within the next year, . , SNR increasing petition throughout the fixed telephony market
Mobile munication
Mobile telephony has been at the forefront of market‘s development
As the mobile market is nearing its maturity phase (with slower client base growth and declining ARPU levels) competition is getting tougher between the 4 existent mobile operators
Voice transmission services still dominate the market, although there is as clear trend towards bundled product packages wih increase value added
2005 will likely mark the entrance of 3G technology in the market
and data transmission
The last period saw a clear consolidation trend following a significant M&A wave which is yet to have ended
Reflecting the changes in customers‘ needs plexity of data transmission services has increased spanning different technological solutions
Mobile operators also target this segment by providing data transmission services and access over mobile phones via G or G technologies
2
Document number
The Romanian market has steadily increased over the last five years with mobile telephony playing the leading role
Source: Roland Berger Strategy Consultants estimates and analysis
Mobile telephony
Fixed telephony
and other data transmission services
Evolution