文档介绍：
目录
激将术......................................................................................1
“万宝路”的生财之道............................................................1
长城饭店巧扬名.......................................................................2
“西铁城”独特的展销............................................................3
别开生面的啤酒大赛................................................................3
风格迥异的“大妈”................................................................4
变相付出广告费.......................................................................5
猜谜式广告...............................................................................5
在火柴盒上做文章...................................................................6
总统“帮助”卖书...................................................................6
循序渐进的策略.......................................................................7
“笔比剑更强”.......................................................................8
“我去利普顿市场”................................................................8
绝妙的广告词...........................................................................9
一分钱换回千万元...................................................................9
顺水推舟多赚钱.....................................................................10
分期付款的奇效.....................................................................10
帽子销售绝招.........................................................................11
倒鸭蛋不如倒蛋鸭.................................................................12
前苏联粮商购小麦.................................................................12
尤伯罗斯的筹资.....................................................................13
霍英东的创业之路.................................................................15
希腊船王的投机壮举..............................................................17
让魔方风靡全球.....................................................................18
空手拈来五亿元...