文档介绍：Serving the World’s Poor,
Profitably
by . Prahalad and Allen Hammond
Reprint r0209c
September 2002
HBR Case Study r0209a
Growing for Broke
Paul Hemp
HBR at Large r0209b
Crucibles of Leadership
Warren G. Bennis and Robert J. Thomas
Big Picture r0209c
Serving the World’s Poor, Profitably
. Prahalad and Allen Hammond
The Curse of the Superstar CEO r0209d
Rakesh Khurana
Taking the Mystery Out r0209e
of Investor Behavior
Kevin and Jonathan W. Witter
Three Questions You Need to Ask r0209f
About Your Brand
Kevin Lane Keller, Brian Sternthal,
and Alice Tybout
Pricing and the Psychology r0209g
of Consumption
John Gourville and Dilip Soman
Best Practice r0209h
What Makes Great Boards Great
Jeffrey A. Sonnenfeld
Tool Kit r0209j
A Better Way to Deliver Bad News
Jean-François Manzoni
Big Picture
Improving the lives of the billions of people at the bottom
of the economic pyramid is a noble endeavor.
It can also be a lucrative one.
Serving the World’s Poor,
Profitably
by . Prahalad and Allen Hammond
onsider this bleak vision vigorously,creating jobs and wealth and and development at the bottom of the
of the world 15 years from now: bringing hundreds of millions of new economic pyramid, MNCs could radi-
CThe global economy recovers consumers into the global marketplace cally improve the lives of billions of peo-
from its curre