文档介绍：该【A Perspective of the Innovation-Diffusion Process from the ：一种从创新扩散过程的视角 】是由【放射辐射】上传分享，文档一共【25】页，该文档可以免费在线阅读，需要了解更多关于【A Perspective of the Innovation-Diffusion Process from the ：一种从创新扩散过程的视角 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。APerspectiveoftheInnovation-DiffusionProcessfromthe:一种从创新扩散过程的视角
20
Innovation-Decisionprocess
Thementalprocessthroughwhichanindividualpassesfromfirstknowledgetoforminganattitudetowardtheinnovation(adopt,reject)
8
Fivesteps
Knowledge
Persuasion
Decision(adoptorreject)
Implementation
Confirmation
9
SocialSystem
Asetofinterrelatedunitsthatareengagedinjointproblem-solvingtoaccomplishacommongoal.
Membersorunitsofasocialsystemmaybeindividuals,informalgroups,organizations,and/orsubsystems.
10
Criticalmass
Rogers(2019):"thecriticalmassoccursatthepointatwhichenoughindividualshaveadoptedaninnovationsothattheinnovation'sfurtherrateofadoptionbecomesself-sustaining.”
Thecriticalmassisasocialsystemperspective,whilethedominantdesignisatechnologyperspective.
Theirreversiblephasemaytakeplacewhennotonlythecriticalmasspointisovercomebutalsothedominantdesignisbroughtaboutatleastintermsofthetechnologicalinnovation.
11
Adoptercategories
Innovators
Earlyadopters
Earlymajority
Latemajority
Laggards
12
TechnologicalInnovations
Hardware-thetoolthatembodiesthetechnologyasamaterialorphysicalobject.
Software-theknowledgebaseforthetool
13
ThefirstJapanesewordprocessor (Toshiba1978)
14
JapaneseWordProcessorShipments
15
Numberoffirmsselling Japanesewordprocessors
16