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A Perspective of the Innovation-Diffusion Process from the :一种从创新扩散过程的视角.ppt

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A Perspective of the Innovation-Diffusion Process from the :一种从创新扩散过程的视角.ppt

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A Perspective of the Innovation-Diffusion Process from the :一种从创新扩散过程的视角.ppt

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文档介绍:该【A Perspective of the Innovation-Diffusion Process from the :一种从创新扩散过程的视角 】是由【放射辐射】上传分享,文档一共【25】页,该文档可以免费在线阅读,需要了解更多关于【A Perspective of the Innovation-Diffusion Process from the :一种从创新扩散过程的视角 】的内容,可以使用淘豆网的站内搜索功能,选择自己适合的文档,以下文字是截取该文章内的部分文字,如需要获得完整电子版,请下载此文档到您的设备,方便您编辑和打印。APerspectiveoftheInnovation-DiffusionProcessfromthe:一种从创新扩散过程的视角
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Innovation-Decisionprocess
Thementalprocessthroughwhichanindividualpassesfromfirstknowledgetoforminganattitudetowardtheinnovation(adopt,reject)
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Fivesteps
Knowledge
Persuasion
Decision(adoptorreject)
Implementation
Confirmation
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SocialSystem
Asetofinterrelatedunitsthatareengagedinjointproblem-solvingtoaccomplishacommongoal.
Membersorunitsofasocialsystemmaybeindividuals,informalgroups,organizations,and/orsubsystems.
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Criticalmass
Rogers(2019):"thecriticalmassoccursatthepointatwhichenoughindividualshaveadoptedaninnovationsothattheinnovation'sfurtherrateofadoptionbecomesself-sustaining.”
Thecriticalmassisasocialsystemperspective,whilethedominantdesignisatechnologyperspective.
Theirreversiblephasemaytakeplacewhennotonlythecriticalmasspointisovercomebutalsothedominantdesignisbroughtaboutatleastintermsofthetechnologicalinnovation.
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Adoptercategories
Innovators
Earlyadopters
Earlymajority
Latemajority
Laggards
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TechnologicalInnovations
Hardware-thetoolthatembodiesthetechnologyasamaterialorphysicalobject.
Software-theknowledgebaseforthetool
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ThefirstJapanesewordprocessor (Toshiba1978)
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JapaneseWordProcessorShipments
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Numberoffirmsselling Japanesewordprocessors
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