文档介绍：该【市场营销-得到客户和留住客户的艺术 】是由【zhangkuan1438】上传分享，文档一共【37】页，该文档可以免费在线阅读，需要了解更多关于【市场营销-得到客户和留住客户的艺术 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。Marketing市场营销
---theartofgettingandkeepingcustomers.
Aboutthecourse
Thegoodstarisanhalfofsuccess.
Overallobjectives
Attheconclusionofthecourse,studentsshouldbecapableof:
Understanding,listing,andexplainingthefactors,whichconstrainandprovideopportunitiesformarketing.
Developingtheframeworksthatformulatesmarketingstrategies.
Researchingmarketpotentials.
Designingmarketingmixtoentryandpenetratemarkets.
…
Methodology
Thissubjectwillinvolvelectures,discussions,presentations,andworkshopactivities.
Approachtolearning
Facilitatelearningratherthanprescribing
Learnbydoing
Casestudies,andprojects>exam
Groupwork,butdonotneglectindividualwork
Relevant-realissuesratherthantextbookexamples
Contemporary––up-to-date
Utilisetechnology
Textbookandreferences
Textbook:
PrinciplesofMarketing,.
《市场场营营销销学学教教程程》晁钢钢令令主主编编,,上上海海财财经经大大学学出出版版社社,,2000年年。。
Recommendedreferences:
,,1993.
Textbookandreferences
lJournals:
JournalofMarketing
MarketingNews
HarvardBusinessReview
InternationalJournalofResearchinMarketing
JournalofAdvertising
《营销销导导刊刊》》
《销销售售与与市市场场》》
《市市场场营营销销》》((人人大大复复印印资资料料))
………
Courseevaluation
Thecoursewillbeevaluatedusingthefollowingmethods:
Contributiontothecourse:+/-10%mark.
Casestudy,30%mark.
Assignment,20%mark.
Finalexam,50%mark.
Contactaddress
Youcancontactmebyemailat:******@-3110,orpersonallyinmyoffice109.
PartOne
Understandingmarketingandthemarketingprocess