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TheCharacteristicsOfOnlineShopping
PreparedBy:LiMing
Studentnumber:41
Class:1104
MinistryofInternationalEducationstudent
Preparedfor:LiZhengYu
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TableofContents
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WiththerapiddevelopmentofInternet,,moreandmoreChinesebegintofavoronlineshoppingforitsconvenience,(CNNIC),thenumberofnetizeninChinahashit87million,,thestatisticsalsoshowedthat58percentofnetizeninChinawouldtrytheonlineshoppingnextyear.
Onlineshopping,inanarrowsense,,however,onceonesectionofshoppingisfinishedonline,,traditionalorburgeoningonlineenterprisesmayseekacombination,minglingtwomodes'advantages.
'prediction,thetotalvolumeofChina'sonlineshoppingisexpectedtoreach28billionYuaninyearst
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ocome.
Onlineshoppingisbecomingpopularity,notonlybecausethegreatconvenience,!Youcanjusttyping-inthekeywordofwhatyouwanttofind,thetargetwillappearonthescreenquickly.
Theonlineshoppingindustryhasgrownalotintherecentyear,,theonlineshoppingindustrykeepsgrowing,,andyoucanpurchasetheitemsyouwantjustwithafewclicks.
Afteryou'vedonesomeonlineshoppingyou'llseehoweasyitisandyou',,economicalandfunmethodofshopping,thatisperfectforeveryone.
"Onlinepaymentprovidesamoreconvenientwayforconsumerswhodon'tcarrycash."
BeijingresidentDingXin(丁欣)inherlate20sboughtabottleofperfumeonlinelastmonth.
"Ioftenbrowsethewebsitesofonlineshopsbecausethegoodshavemoreattractiveprices,"shesaid.
Withthefastdevelopmentofthesociety,therhythmoflifeisacceleratedprogressively,thetrafficjamchangescrowdgradually,peopleareunwillingtospendmuchtimetogoshopping,andnetworkmarketingisacceptedbyconsumersforit’sconvenientcharacteristicConsumerscanselectthe
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goodsathomewithoutgoingout,withthehelpofstrongdatabase,theshoppingcourseissimplifiedtoanactionof"click",consumerscanfinishdoingshoppingatanytime,withtheappointmentofaplacetodelivergoods.
,,thesurveyshows.
,forexample,’’sneeds,tastes,andpreferences.
Oneimportantconsumerbenefitassociatedwithmarketingonthewebistheaccesstogreateramountsofdynamicinformationtosupportqueriesforconsumerdecision-,theinteractivenatureofthewebandthehypertextenvironmentallowdeep,non--,recreationalusesofthemediummanifestedintheformofnon-directedsearchbehavioraresuchanimportantbenefittoconsumersthattheyareintrinsicallymotivatedtousethemedium.
Theabilityofthewebtoaccess,-to-findproductsandwiderselectionofitems
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duetothewidthandefficiencyofthechannel.
Increasedcompetitioninprocurementasmoresuppliersareabletocompeteinanelectronicallyopenmarketplacecausesagreatercompetition,’,,theonlineretailingbookshopwithnostockofbooks,placesanorderwithbooksellerandsendstoconsumersdirectlywhichaimstorealizereal"zerostock"tolowercost.
,thewebpotentiallyofferscertainclassesofprovidersandopportunityofparticipatinginamarketinwhichdistributioncostsorcost-of-,,(mainlyduetoreducedoverheadcoststhroughsuchoutcomesasuniformity,automationandlarge-scaleintegrationofmanagementprocesses).Timetocompletebusinesstransactionmaybereducedaswell,,suchpotentialefficienciesmustbetemperedwithmarketrealities.
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“dialogue”thatoccursatbothparties’,allowingindividualconsumerstorequestasmuchinformationasdesired.
Further,---pronged:togiveconsumersinformationaboutthefirmanditsoffersandtoreceiveinformationfromconsumersabouttheirneedswithrespecttosuchofferings.
Despitetheprospectsisoptimistic,ashortageintypesofonlinepayment,lagginglogisticsandlackofrelevantlawsarejustsomeoftheproblemswhichcontinuetohinderthedevelopmentofonlineshopping.
Onlinepaymentplaysakeyroleine-commerce,andasafe,convenient,,safetyauthentication,oneofthemainfactorsofonlinepaymentsystem,isinadequateinChina.
Onlineshoppingisinformationtechnology---basedbusiness,,thusnotonlygreatlyexpanditsnetworkofconsumersandfirmsonlineontheopportunitiesofcommoditiestrading,butalsogreatlyreducethecostofcommoditiestrading.
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HowevertherearestillanumberoffactorsinfluencethedevelopmentofonlineshoppinginChina.
Security.
,-timeoffinancialflows,whichcannotfullymeetthefinancialelectronicrequirements.
Taxation.
Withtherapiddevelopmentofonlineshoppingandonlineshoppingaspaperless,nosite-based,intangible,unbounded,virtualandelectronicpayments,,,.
Protectionoftheinterestsofconsumers.
Inonlineshoppingactivities,thereisashortageoffacetofacecommunication,’tseeeachother,inordertoreaphugeprofits,,thepublicgenerallyfeelonlineshoppingisnotintuitive,secure,theydon’tbelievethenetwork's"rhetoric".-salesecurity,someproblemoftenarisethatcustomersdon’,,,,third-partylogisticsservicesdevelopedslowly,thatallhamperedthedevelopmentofonlineshopping.
Althoughmanybankshavealreadysetuptheirownfinancialauthenticationcenter,therelacksanotifiedandauthoritativenationwideauthenticationcenter,leadingtomanycasesofcrossauthentication,repeatedauthenticationandawasteofresources.
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