文档介绍：我国服务贸易发展前景分析
---论我国旅游服务业的品牌打造
摘要: 旅游是在一定的社会条件下产生,并随着社会经济发展而发展的一种综合性社会活动。现代的旅游已形成一个相对独立的服务性产业--旅游服务。作为服务贸易的重要组成部分, 旅游服务的发展影响着一国服务贸易的发展水平,但是我国的旅游业的发展仍较缓慢。那么品牌打造就显得尤为重要。鉴于此,我希望通过这篇论文能够对我国旅游服务业的品牌打造有所帮助
关键字: 服务贸易;旅游服务业;品牌打造 
Abstract: In today's society, the economic globalization, a product brand strength is a very petition ability. Therefore, brand and brand strategy for the development of tourism enterprises is of great significance, is our country tourism should give take seriously emphasize . At present, China's tourism industry brand construction is existing brand sense of ambiguity, positioning is not clear, management system and a series of problems. To this, should from the tourism brand market positioning, the connotation of the brand, brand positioning, brand management, publicity and promotion and other aspects of the implementation of tourism brand development strategy, speed up advanced and suitable for nowadays our country tourism brand development strategy, with period fast good to improve our current lack of brand effect and on behalf of the tourism brand.
Keywords: china tourism brand development strategy
一、我国旅游服务业行业现状
为研究我国旅游服务业行业现状,首先对我国服务贸易总体状况进行一定的分析。
(一)我国服务贸易总体状况
入世以来我国进一步加强了对国际服务贸易的重视程度在履行我国对WTO有关金融、通讯、旅游、教育和咨询等方面的各项承诺的过程中,我国服务贸易得到了一定的发展,但受各种制约因素的限制,整体竞争力较弱。
,但整体水平低下
年份
中国出口额
中国出口占世界比重(%)
中国进口额
中国进口占世界比重(%)
中国进出口额
中国进出口占世界比重(%)
世界进出口额
2001
329
390
719
29886
2002
394
461
855
31807
2003
464
549
1013
36363
2004
621
716
1337
43123
2005
739
832
1571
47760
2006
914
1003
1917
53304
2007
1216
1293
2509
63163
2008
1465
1580
3045
72003
2009
1553
1600
3112
72332
2010
1623
1700
3843
73522
2011
1736
1856
3992
74567
2012
1836
2156
4992
8456