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大学英语拓展课程
剑桥商务英语(BEC)中级
常州大学外国语学院杨国萍
第一页,共三十四页。
IntroductiontoProposalWriting
Basically,proposalsarepersuasivepresentations.
Purpose:tosolveaproblem,alteraprocedure,findanswerstoquestions,orconductresearchonatopicofmutualinterest.
第二页,共三十四页。
120-140words
nosignificantdifferencebetweentheformatrequiredforproposalsandreports
Proposalscanusevariousdeliverymedia,suchasletter,fax,email,etc.
IntroductiontoProposalWriting
第三页,共三十四页。
ATypicalStructureforProposals
IntroducingtheProposal
ProvidingReasons/ComparingProsandCons
BalancingandConcluding
Lead-in:
Inresponsetoyourenquiryabout…/Furtherto…
Atpresentthecompanyseemstobeperforming(well\badly)…
Ontheonehand…butontheother…
Oneadvantage/disadvantageisthat…
Oneotherthingtoconsideris…
Despite…Iwouldstillsuggestthat….
Overall,Iwouldstronglyrecommendthat….
Thefactthat…makesthisagood|poorinvestmentopportunity.
第四页,共三十四页。
Reading:AProposal
-3.
?
?
?
’dliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.
,,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:
•afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.
•aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriverside
•suitableparkingfacilitiesforovertwentystaff.
FAX
第五页,共三十四页。
,althoughIwouldsuggestapromptdecisiononthissecondoption.
Ilookforwardtohearingfromyouintheverynearfuture.
Yourssincerely
HugoJones
?
?
?
Theclientneedsofficespacefor12months.
Thesalespersoncanmeetthoseneedsandalsowantstotryandsellalittlemoreinaddition.
Thesecondlocationofferedhasthesebenefits:
officesonthesamefloor
wonderfulviews
moreconvenientthantheotherlocationfortransport
suitableparkingfacilities
第六页,共三十四页。
’dliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.
,,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:
•afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.
•aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriverside
•suitableparkingfacilitiesforovertwentystaff.
,althoughIwouldsuggestapromptdecisiononthissecondoption.
Ilookforwardtohearingfromyouintheverynearfuture.
Yourssincerely
HugoJones
FAX
第七页,共三十四页。
Writing:Afax
Spacesaver,companywhichrentswarehousespacetobusinesses,.
To:Spacesaver
From:RandyBurr
Subject:Rentingwarehousespace
FurthertoourdiscussionlastweekinwhichIoutlinedourneedforwarehousingoverthenexteighteenmonths,IwouldliketoenquireifthewarehousespaceisstillavailableattheW1site.
Wewouldhavethefollowingrequirements:
warehouseof100m2
24-houraccess
musthavesecurity
adequateparkingfortwentyandeasyaccess
BROWN&BURR
offer10%discountfortwo-yearbooking
第八页,共三十四页。
Threelotscurrentlyavailable:
75m2
50m2
50m2
Warehousing
W1
Circular
Storage
New
warehousing
space
NOWOPEN.
Allspaceavailablefrom25m2to100m2.
TwothirdsthepriceofW1
-minutedrivefromBrownandBurr
.
第九页,共三十四页。
’sneedsandrequirements?
HowmuchSpacesavermeetthoseneeds?Whichrequirementcan’tbemet?
WhatbenefitsofCircularStorageshouldSpacesavermentioninitsreply?
,securityandparkingforatleasttwentypeople,aswellasgoodaccess.
(althoughthisisexpensive).However,parkingandaccessarepoor.
SpacesaverismorepositiveaboutthewarehouseatCircularStoragebecausethereis100squaremetres’’’.
Questions
第十页,共三十四页。