文档介绍：涪陵清溪镇旅游开发与管理
专业:旅游管理
学号:201205041132
姓名:
指导教师:
2015年06月28日
目录
1 绪言...........................................1
2 背景分析.......................................2
宏观条件分析..................................2
资源条件分析..................................3
市场条件分析..................................4
竞争者分析....................................4
SWOT分析......................................5
3 主题定位.......................................6
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4 产品体系.......................................9
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5 景观设计.......................................10
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6 营销.........................................16
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7 目的地管理...................................19
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