文档介绍：Strictly
Confidential
THE FINAL PRESENTATION to
BOARD MEMBERS OF
RONG SHI DA Maytag JV General Corp.
on
MARKETING STRATEGY CONSULTING
(BOARD MEMBERS SUMMARY)
October 12,1999 Hefei
SINOTRUST MANAGEMENT CONSULTING
TODAY’S AGENDA
ProjectProject petitors Solution &
petitors Solution & ImplementationImplementation
ReviewReview analysisanalysis analysisanalysis suggestionsuggestion
ImportantImportant
NoticeNotice
ObjectiveObjective & &
ContentsContents
ResearchResearch
ToolTool
ScheduleSchedule
Important Notice
1 The ary unit refers to RMB unless special notice.
2 1 tier market refers to 35 major provincial capital cities
2 tier market refers to towns or city market.
3 tier market refers to village market.
3 The report focused on washer and refrigerator.
4 RSD refers to Rong Shi Da Maytag General Corp.
Objective and contents of this project
solutions
’’
Research Tool 1 : 9S Model
Research Tool 2 : PQM Model
Research tool 3 : Product Life Cycle
city market
Up to now Sinotrust’s consultants have finished 507
interviews ,listed as following
WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK
WEEK 1 WEEK 6 WEEK 15
Contents 2 3 4 5 7 8 9 10 11 12 13 14
11-Aug 12-Sep
kick-off meeting
drafting workplan
collecting second information
planning interview
sorting interviewee
level officer
interviewing regional manager
interviewing branch manager
interviewing salesman
visiting branch
first report writing
report presentation
diagnosing problem
studying
Haier
little Swan
Meiling
Kelong
Xinfei
Siemens
Second report writing
Second report presentation
Anayzing market petitors
tentative solution
drafting handbooks
marketing handbook
sales handbook
After sales service handbook
human resources handbook
third report presentation
adjusting solutions
TODAY’S AGENDA
petitors Solution &
ReviewReview petitors Solution & ImplementationImplementati