文档介绍：Strictly
Confidential
THE FINAL PRESENTATION TO
BOARD MEMBERS OF RONG SHI DA ON
MARKETING STRATEGY CONSULTING
(BOARD MEMBERS SUMMARY)
OCTOBER 12,1999 HEFEI
SINOTRUST MANAGEMENT CONSULTING
SINOTRUST/MC
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TODAY’S AGENDA
ProjectProject petitors Solution &
petitors Solution & ImplementationImplementation
ReviewReview analysisanalysis analysisanalysis suggestionsuggestion
ImportantImportant
NoticeNotice
ObjectiveObjective & &
ContentsContents
ResearchResearch
ToolTool
ScheduleSchedule
SINOTRUST/MC
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IMPORTANT NOTICE
1 The ary unit refers to RMB unless special notice.
2 The first market refers to 35 major provincial capital cities
The secondary market refers to towns or city market.
The tertiary market refers to village market.
3 The report focused on washer and refrigerator.
SINOTRUST/MC
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OBJECTIVE AND CONTENTS OF THIS PROJECT
solutions
’’
SINOTRUST/MC
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RESEARCH TOOL 1: 9S MODEL
SINOTRUST/MC
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RESEARCH TOOL 2: PQM MODEL
SINOTRUST/MC
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UP TO NOW SINOTRUST’S CONSULTANTS HAVE
FINISHED 507 INTERVIEWS ,LISTED AS
FOLLOWING
SINOTRUST/MC
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WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK
WEEK 1 WEEK 6 WEEK 15
Contents 2 3 4 5 7 8 9 10 11 12 13 14
11-Aug 12-Sep
kick-off meeting
drafting workplan
collecting second information
planning interview
sorting interviewee
level officer
interviewing regional manager
interviewing branch manager
interviewing salesman
visiting branch
first report writing
report presentation
diagnosing problem
studying
Haier
little Swan
Meiling
Kelong
Xinfei
Siemens
Second report writing
Second report presentation
Anayzing market petitors
tentative solution
drafting handbooks
marketing handbook