文档介绍：该【企业战略管理讲义 五 】是由【静雨蓝梦】上传分享，文档一共【61】页，该文档可以免费在线阅读，需要了解更多关于【企业战略管理讲义 五 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。Chapter9 StrategyReview,Evaluation,&Control
StrategicManagement: Concepts&Cases
11thEdition
FredDavid
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Copyright2005PrenticeHall
ChapterOutline
TheNatureofStrategyEvaluation战略评估的本质
AStrategy-EvaluationFramework战略评估构架
TheBalancedScorecard平衡积分卡
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ChapterOutline
PublishedSourcesofStrategyEvaluation
Information公开出版的战略评估信息来源
CharacteristicsofanEffective EvaluationSystem有效评估系统的特征
ContingencyPlanning权变计划
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ChapterOutline(cont’d)
Auditing审计
21stCenturyChallengesinStrategicManagement
战略在就就世纪所面临的挑战
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Organizationsaremostvulnerablewhentheyareatthepeakoftheirsuccess--
处于成功巅峰的企业最易受到攻击
StrategyEvaluation
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--Strategiesbecomeobsolete战略变得过时
--Internalenvironmentsaredynamic
--Externalenvironmentsaredynamic
StrategyReview,Evaluation,&Control
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Vitaltotheorganization’swell-being战略评价对企业至关重要
Alertmanagementtopotential/actualproblemsinatimelyfashion及时评价可以使管理当局对局势恶化之前对现有问题或潜在问题采取有效措施
Erroneousstrategicdecisionscanhaveseverenegativeimpactonorganizations错误的战略决策会给企业带来严重后果
StrategyReview,Evaluation,&Control
StrategyEvaluation
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Examinetheunderlyingbasesofafirm’sstrategy检查企业战略的内在基础
Compareexpectedtoactualresults比较实际结果与预期结果
Identifycorrectiveactionstoensurethatperformanceconformstoplans采取纠正措施,确保行动与计划保持一致
StrategyReview,Evaluation,&Control
3BasicActivities
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Complex&sensitiveundertaking复杂而敏感的工作
Overemphasiscanbecostly&counterproductive过分强调战略评价可能会带来高额费用开支及多重负面效应
StrategyReview,Evaluation,&Control
StrategyEvaluation
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StrategyReview,Evaluation,&Control
Haveassetsincreased企业资产是是否增值
Increaseinprofitability企业盈利是是否增加
Increaseinsales销售额是否否增加
Increaseinproductivity生产效率是是否提高
Profitmargins,ROI,&EPSratiosincreased利润率、投投资收益与与每股收益益是否提高高
AppraisalofStrategicPerformance
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Copyright2005PrenticeHall