文档介绍：China
Media
Landscape
February 28, 2000
Source: Statistical yearbook 1999; World Bank
Facts at a glance
3rd largest country ( sq km)
1/5 worlds population ()
1,000+ dialects
31 Provinces/municipalities, autonomous regions
Urban population: %
Inflation rate: % (CPI)
GDP growth rate: 7% for 1999
Urban Disposable e Per capita
Over 8,000
7-8,000
6-7,000
5-6,000
4-5,000
Neimenggu
Qinghai
Xizang
Xinjiang
Ningxia
Liaoning
Jilin
Heilongjiang
Gansu
Beijing
Tianjin
Shanghai
Sichuan
Yunnan
Hainan
Taiwan
Hebei
Shanxi
Shaanxi
Henan
Hubei
Hunan
Guangdong
Guangxi
Guizhou
Jiangsu
Anhui
Zhejiang
Jiangxi
Fujian
Shandong
Average National Disposable e Per Capita: 5,403 RMB
Source: China Statistical Yearbook 1999
Chongqing
Population By age and sex
Source: China Statistical Yearbook 1999
China Population Statistics Yearbook 1998
Unit: ’000 person
91
102
103
102
104
111
102
= Index M/F
1. China media development
2. Current research environment
3. Major media forms
Agenda
2.
China Media
Development
China media development
Everything began at 1979 when Deng Xiao Ping announced the economic reform ...
Before 1979
There were only 10 advertising agencies in China
Basically there was no advertising on newspaper, radio, or TV
In 1979
The first TVC, Shen Gui Wine, was aired by Shanghai TV on January 28
On March 15, the first JV TVC, Rada Watch, was aired
People’s Daily began to accept advertising on April 17
In November, the Central Propaganda Department has announced the new regulations for foreign advertisement
And the rest is history...
The media scene today…..
Medium National Provincial City/Rural Cable Total
Television 1 33 800+ 2,000+ 2,900+
Radio 2 31 912+ 1,363+
Newspapers 20+ 31+ 1,900+ 2,000+
Magazines
Cinemas
Source: Zenith Media
7,000+
146,000+
% %
Medium All Adults Aged 15 - 29
TV (yesterday’s viewing) 89 86
TV (P7days) 96 95
Radio (yesterday’s listenership) 41 44
Radio (P7days)