文档介绍：该【品牌转换模型roducQues5 】是由【静雨蓝梦】上传分享，文档一共【23】页，该文档可以免费在线阅读，需要了解更多关于【品牌转换模型roducQues5 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。ProductQuest®
ProductLifeCycle
ProductQuest®
Feasibility
Evaluation
Tracking
Maturity
INFORMATION
Consumer evaluation
HEDONIC
-liking,
-purchaseintent
Intensitydata bytrainedor consumerpanels
“Justright”data byconsumerpanels
PERCEPTION
-attributedata
Laboratory analysis
ANALYTICAL
-chemical content
FeasibilityStage
ProductFeasibility
Earlyevaluationofprototypeproducts
Identifyopportunities,understandrisksofproductweaknesses,provideR&Dwithimprovementdirection
Explorecategoriesforopportunities
Output-ProductProfile
Cocoaaroma
Cocoaflavour
Malt/Cerealaroma
Creamytexture
Bitteraftertaste
Astringentaftertaste
Sweetflavour
Soyaftertaste
Dairy/Milkyaroma
Coffeeflavour
Roastedaroma
Mouthcoataftertaste
Overallliking
Weight
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-
-
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Output-Perceptualmap
EvaluationStage
ProductEvaluation
Fine-tuningproducttooptimumlevelpriortolaunch
Canincludeothermarketingcomponents-concept,pack,price,etc=>Fine-tuningmarketingmixpriortolaunch
Output-ProductProfile
Sweetness
Richness
Colour
Strengthofcoffeeflavour
Roasttaste
Creaminess
Consistency
Overallliking