文档介绍：999感冒灵颗粒广告策划案63
999感冒灵广告策划案
999感冒灵颗粒广告策划案
目录
第一部分市场分析
一、市场背景······················································································· 1
1、消费者分析····················································································· 3
2、产品分析························································································· 7
3、企业和竞争对手的竞争状况分析················································· 8
4、企业与竞争对手的广告分析
························································· 9
5、SWOT分析·················································································· 10
第二部分广告策略
1、广告目标····