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福建农林大学学报(哲学社会科学版) , 2006, 9 (1): 31- 36
Journal of Fujian A griculture and Fo restry U niversity (Philosophy and Social Sciences)
福建名优茶及其经济效应
杨江帆, 高水练
(福建农林大学茶叶科技与经济研究所, 福建福州 350002)
[ 摘要] 为探明名优茶的经济效应机理, 促进福建茶业高效发展, 本文在介绍福建名优茶产销情况基础上, 应用理论分析
和实证研究的方法分析了名优茶是福建茶叶经济的亮点、茶叶品牌建设的关键点、茶业发展的支撑点、茶叶国际化经营的
新卖点和文化旅游的推广点等名优茶的经济学效用, 并提出了构建名优茶航母、规范名优茶的评选与管理、加快名优茶品
牌建设、拓展名优茶国内外市场、完善名优茶配套技术和建设生态茶业等大力推进福建名优茶经济策略。
[关键词] 福建; 名优茶; 经济效应; 发展策略
[中图分类号] F326. 12 [文献标识码] A [文章编号] 1671 6922 (2006) 01 0031 06
Fam ous excellen t-quality tea in Fuj ian and its econom ic effects
YAN G J iang fan, GAO Shu i lian
(Institu te of T ea S cience, T echnology & E conom ics, F uj ian A g ricu ltu re and F orestry U niversity ,
F uz hou, F uj ian 350002, Ch ina)
Abstract: To discover the m echanism of the econom ic effects of famous excellent quality tea, and enhance the h igh ly effec
tive developm ent of tea industry in Fujian, an introduction of the p roduction and m arketing of famous excellent quality tea
in Fujian is given. O n th is basis, theo retical analysis and p ractical research are conducted to p rove that famous excellent
quality tea is the enligh tening po int of Fujian tea econom y, key po int of tea brand construction, the sustaining po int of the
developm ent of tea industry, the new selling po int fo r international tea m arketing and