文档介绍：该【产品生命周期实例 】是由【niuww】上传分享，文档一共【33】页，该文档可以免费在线阅读，需要了解更多关于【产品生命周期实例 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。产品生命周期实例
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SanLuhistory
SanLuinterpretation:
Deer,goodwisdom,mechanismandbrave,auspiciousandvigorous,hasenjoyedthelegendaboutthedeer,alsohasalotof.
Inshijiazhuang,theeastisthewesthaswonadeer,,everyplacehasabeautifullegend,shijiazhuang,whichislocatedinthecentralSanLuSanLuessence,takeSaLu,SanLugroupalsoSanLuborrowtheelves.
Accordingtothehistoricalreasonhou"yue:"."Thedeerperson.。
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一、 Fromscratch,establishesthedevelopmentofdairycooperativebasis.
SanLugrouppredecessorisin1956wasestablishedonFebruary16,by18raiseanimalsintothinkingof45membersinshijiazhuang,hebeiorganizeddairyproductioncooperatives"happiness".In1960,cooperative,adairy,afterseveralNaiYangrenamed,,theproductionandoperationofenterprisesisstillagricultureproduction,,dairysuccessfullydevelopedthe"newshijiazhuang"wholesweetmilkpowder,maineconomicindexreachedthestandard,fillintheblankofshijiazhuangdairy.
In1968,,powderprocessingequipmentstooperatefromalreadymasteredthebasictechnology,Twoisintroduced,includingcommercialTianWenHuaofcollegestudentsandtechnicalpersonnel,formedabackbonetroop,enterprise'stalentbasetoaccumulate,Threeyearsofoperationiscompletedthecowprimitiveaccumulationofcapital,,throughtechnicalresearchanddevelopmentofacompletesuccess,milkpowdercoatingproductelineproductiondoubled,whilemilkqualityimprovedmarkedly,thedevelopmentoftheenterprise,themorebig,dairymilkfactorywasrenamed",haveahighprofitsforenterprisestodevelopnewproducts,.
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二、 Theindustrializationoperation,realizethefirstleap
Afterthethirdplenarysession,shijiazhuangmilkfactorytograbopportunitiesfordevelopment,,thestrengtheninghosetrialproductionhoseparticlesproductssellmorethan20provinces,"SanLu",theoriginalstoneJunemeetingheldmilkpowder,milkfactory,strivetobecomemilkpowderisoneofthepilotenterprise,inNovember,test,andthesuccessofthequalifiedproductsproducedbylistedcompanies,thestone"milkpowder",itisSanLucareersuccessfullytrial-producedlaidafoundation.
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Between1980and1985,,fixedassetinvestmentgrowth,takingmultiplemodernscale,initiallyformedfromcowsraisedtodairyproductsprocessingcomprehensiveone-,milkfactorywasrenamed"approved",
Withtheinfantmilkpowdermarketgraduallymature,andproductstructure,SanLuproductappearedtosolvetheshortage,restrictthedevelopmentoftheenterprise,1986tomangedairy-industrycompanyastheleaderofshijiazhuangtransverseeconomicorganization"jointcorporation"existedinshijiazhuang,dairycowsandgraduallytookthe"countryside,milk,thefirststepto"create"cowSanLu+farmhouseholds"feedingmanagementmodeofChinadairyarevolution,alsomakethedevelopmentachievedSanLufirstleap.
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三、 Implementationofcapitaloperation,thesecondleap.
In1993,theSanLupowderproductionhasgrownthroughoutthefirst,butisfacingthemarketsituation,enterprise'sproductioncapacity,therefore,tolimitagainagainSanLucoremanagementinnovation,withbrandforboldflags,withcapitaloperation,,successivelyinmanybusinessdifficulties,lackofscaleenterprise,helpthejointofthepredicament,,theSanLuformedinthesamegroup,theSanLuinApril,CCTVchanneloneprime-timebroadcastadvertising,pioneeredChinadairyenterprisesinChinacentraltelevisionadvertisement,milkpowder,accompanyingyouSanLu"life",shijiazhuangSanLugroupCo.,ltd.,establishedinaccordancewiththecompanylawjoint-stockcompany,,thefirstprofessionalproductionofliquidmilkSanLudairyCo.,LTDwasestablishedinshijiazhuang,marksSanLuformallybegandomesticliquidmilkintothemarket,2002,henanSanLuflowercowdairyindustryCo.,LTD,foundedSanLumarksthebrandstrategyandgroupinthecentralplains,theradiation"into"successfulstep.
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Elaboratecapitaloperation,,tianjin,hebei,jiangsu,shandong,henan,andanhuiprovincesandcitiesinguangdong,hasmorethan30,enterprisesbecomedrydairyproducts,dairyenterprisesgrain,food,liquidacidmilk,meatproducts,fivekindsofproductsandcompleteseriesmore,andmassproductionenterprises,themaineconomicindicators,SanLu30%aboveaveragewas,enterprisedevelopmentintothefastlane.
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四、Inthejointoffurtherascent.
Inthetideofglobaleconomicintegration,domesticdairyenterprisesabroad,toparticipateininternationalcompetitionisthenecessityofthedevelopmentSanLugroup,withinternationalfamousdairymanufacturer--NewZealandconstantnaturalgroupafteralongnegotiation,on1stDecember2005jointventureagreementsignedbythenaturalgroup,chinaspiracyrateoverthreemillionyuanRMB,theSanLu43%ofthesharessubscribed,June15,2006,thejointventurecompanySanLumarksformaloperation,"aimedattheinternationalleadingleveltotheworld'smostadvancedlevel,thegoalof"takingakeystep.
Forhalfacentury,SanLuadheretohonesty,innovation,andrealizethegreat-leap-forwarddevelopmentofenterpriseinChina,-yearplan"period,thedevelopmentgoalis:by2010,ensureformulamilk,yogurtandproductionoffunctionalfoodtothefirst,meatproducts,milkandliquid,keeptheenterpriseproductionscaleandeconomicbenefitsandcomprehensivestrength,biggerandstrongerSanLu,goabroad,andinternationalmarket.
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五、Inprosperitydecline
In2008,,,thestrongimpactofassets,,2008,stonehousecityintermediatepeople'scourtforbankruptcySanLusendofficiallyannounceditsverdict,bankruptcy.
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六、2009onJanuary10thtoopenbyasp
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