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Ch6-1
Chapter6 StrategyAnalysis&Choice
StrategicManagement: Concepts&Cases
11thEdition
FredDavid
Copyright2007PrenticeHall
Ch6-2
ChapterOutline
TheNatureofStrategy&Choice
AComprehensiveStrategy-FormulationFramework
TheInputStage
Copyright2007PrenticeHall
Ch6-3
ChapterOutline(cont’’d)
TheMatchingStage
TheDecisionStage
CulturalAspectsofStrategyChoice
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Ch6-4
ChapterOutline(cont’’d)
ThePoliticsofStrategyChoice
Copyright2007PrenticeHall
Ch6-5
--Establishinglong-termobjectives
--Generatingalternativestrategies
--Selectingstrategiestopursue
--Bestalternative-achievemission&objectives
NatureofStrategyAnalysis&Choice
StrategyAnalysis&Choice
Copyright2007PrenticeHall
Ch6-6
Vision
Mission
Objectives
Externalaudit
Internalaudit
Pastsuccessfulstrategies
Providingabasisforgeneratingandevaluatingfeasiblealternativestrategies
StrategyAnalysis&Choice
AlternativeStrategiesDeriveFrom--
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Ch6-7
StrategyAnalysis&Choice
GeneratingAlternatives--
Participationingeneratingalternativestrategiesshouldbeasbroadaspossible
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Ch6-8
ComprehensiveStrategy-FormulationFramework
Stage1:TheInputStage
Stage2:TheMatchingStage
Stage3:TheDecisionStage
Copyright2007PrenticeHall
Ch6-9
ComprehensiveStrategy-FormulationFramework
Alltechniquesincludedinthestrategy-formulationframeworkrequiretheintegrationofintuitionandanalysis
Strategiststhemselves,notanalytictools,arealwaysresponsibleandaccountableforstrategicdecisions.
Copyright2007PrenticeHall
Ch6-10
Strategy-FormulationAnalyticalFramework
InternalFactorEvaluation Matrix(IFE)
ExternalFactorEvaluation Matrix(EFE)
CompetitiveProfileMatrix (CPM)
Stage1:TheInputStage