文档介绍：Starbuck is one of the few brands which never use huge advertising and Sales promotion
BrandZ Top 100 Most Valuable Global Brands 2011
Starbuck ranked 72,after Coca-Cola & Pepsi
What makes Starbucks so essful?
Starbucks can develop one of the world 's mercial to the out of the ordinary, durable, high value-added brands, due to the “Cultural marketing” and “Mouth marketing”.
What are the
“Cultural marketing” and “Mouth marketing”?
Just to see some pictures to experience Starbuck
“Mouth marketing” and “Cultural marketing”
Starbuck in China
Starbucks stands for respect and elegant culture
So, in the end what is
"cultural marketing" mean?
Literally, Starbucks 'marketing culture' means at least four
Kinds of cultural product and form marketing 各种文化产品或形式的营销。
Using a variety of cultural products or form to assist in the marketing of goods利用各种文化产品或形式来协助商品的营销。
Considered as a social and cultural environment under the influence of marketing考虑作为社会环境的文化影响下的营销。
Marketing in order to form a petitive and sales culture为了形成一种有利于竞争和销售的文化而营销。