文档介绍：“动感地带”分析报告
目录
摘要: ...............................................................................................................................................2
动感地带的诞生:...........................................................................................................................2
动感地带的品牌战略意义:...........................................................................................................3
市场细分.......................................................................................................................................3
孵化市场.......................................................................................................................................3
品牌忠诚.......................................................................................................................................4
灵活定价.......................................................................................................................................4
早结纽带.......................................................................................................................................4
动感地带业务功能:.......................................................................................................................5
动感地带创造的业绩:...................................................................................................................6
动感地带营销模式分析:...............................................................................................................6
动感地带营销环境分析...............................................................................................................6
动感地带品牌塑造.....................................................................................................................13
动感地带整合营销+文化营销策略(5C).............................................................................18
动感地带的特色营销——网络营销分析.................................................................................27