文档介绍：Cinema Survey
2008年●北京
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■Cinema Situation
■ Market Analysis
■ Market Background
■ Market Strategy
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Cinema Situation
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截止2006年12月31日,中国
有3000多座专业影院
有1313家现代化影院和2968多块银幕
全国共有36条电影院线
已建成高端市场的数字影院有200多家,预计到2010年,数量将达到1000家
电影票房达25亿元人民币,其中国产影片票房14亿元
影院数量不到5%的星级影院的票房已占全国票房总收入的45%
电影观众达10亿多人次
----2007年广电总局统计数据
Market Analysis – Target Market
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Target Market
必须是专业电影院(Professional Cinema)
Professional Cinema
High-end : Digital Cinema (数字影院)
Middle-end : Mix Cinema (现代化影院:可放数字与胶片电影)
Low-end : Film Cinema (普通影院:只可放胶片电影)
Market Analysis – Cinema Capacity
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The next five years is the prime time for the cinema to develop. 6,500 new cinemas will be established by 2013.
The digital cinema mainly be set up in tie 1 and tie 2 cities. The mix Cinema be set up not only in tie 1 cities, but also in tie 4 cities. The film cinema mainly be set up in small cities, county and country.
The digital cinemas have good profit and high box office, so the panies will establish more chain cinemas with high enthusiasm.
Government policy will encourage to establish more cinemas in small cities and county to improve the cultural life of the masses.
Cinema Volume 2006-2013(F)
400%
62%
78%
100%
39%
67%
3,000
5,800
9,500
93%
64%
Market Analysis – Market Size
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Each the digital cinema with an average of five printers. Each the mix Cinema with an average of three printers. Each the film cinema with an average of one printers.
The cinema ticket printer volume are 6,026 units in 2006. It would increase to 13,400 units in 2010 and 22,500 in 2013.
The digital cinema printer market share improve to 45% to reach 10k in 2013 mainly due to 2k cinemas will be established.
The film cinemas also increase 196% by 2013, but its printer market share is expected to drop down to 22%.
The mix cinemas printer market is always very important, though its market share drop down from 55% in 2006 to 33% in 2013.
Cinema t