文档介绍：International Marketing
this courseStructure
Introduction to international marketing
The international marketing environment
international market opportunities
international marketing strategy
international marketing program
international marketing management
How to write a business plan
ConceptLet people know what are you selling?
CustomersWho is your customer ?
CompetitorsWhat are they doing and selling?
CapabilitiesWhat can I do?
CapitalHow we start ?
ContinuationCan I last for a long time?
Chapter one
Marketing Basics
What is marketing
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual anizational objectives.
Marketing versus Sales
Marketing describes the mercial process that creates (through promotion) the interest that the potential customer demonstrates prior to a sale.
The role of sales is to capitalize on that interest to the point where there’s a essful exchange.
Modern Marketing System
Marketing Management
Philosophies
What is international marketing?
Practicing marketing in the global environment.
anization that engages in global marketing focuses its resources on global market opportunities and threats
Different levels of international marketing
Domestic marketing
targeted excl