文档介绍：消毒银行—海马汽车合作提案
元康汽车消毒解决之道
市场分析 Market Analysis
中国汽车工业协会的统计显示 Statistics of China Association of Automobile Manufacturer
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消费观念转变加快,汽车成为家用消费品
With the rapid change of consumption concept, cars have e the household consumer goods.
22
40
65
前所未有的大市场
Unprecedented Market
◆中国汽车消毒标准——随着社会进步,消毒标准会越来越细化到各个行业。目前国内尚无一个针对汽车出厂/使用中的消毒标准以及祛味标准,各家4S店也尚无针对汽车各部位消毒保养的标准化服务
Auto Disinfection Standards of China ——The disinfection standards will be subdivided to each industry with the social development. Till now there is no standard targeting at car disinfection both ex-factory and in the process of using. And all those 4S shops do not have standardized services specially for disinfection and maintenance of auto parts.
◆中国汽车保有量——据官方发布的数据,至2007年9月,。
Retain number of cars in China—According to the official statistics, the retain number of private cars is 120 million till September, 2007.
◆中国人的消毒****惯——只要有好的产品和推广方式,就会逐渐形成****惯,如同定期洗车、保养一样。
Disinfection habit of Chinese people——just like regular vehicle cleaning and maintenance, they will gradually form the habit of disinfection if there are good products and promotion modes.
结论:汽车消毒液市场的空白,为汽车厂商和元康快速进入并占领这一领域提供了良好的契机其广阔的市场需求前景可迅速转化为利润增长点。
Conclusion: the blank market of auto disinfection has provided car manufacturers and GH with great opportunity to conquer this field. The broad market demand will quickly be transferred to profit margin.
30%
70%
影响车内空气质量的因素
Factors Affecting In-car Air Quality
目前世界卫生组织已明确将车内空气污染与高血压、艾滋病等共同列为人类健康的10大威胁。全球20多项研究表明,车内空气污染程度比城市环境空气污染水平高出10倍。
At present, the world anization have regarded in-car air pollution as one of ten most health hazards in the world. Its harmful effect is the same as hypertension and HIV. According to over 20 researches cross the world, air pollution in the car is 10 times than that of city environment.
车内空气污染主要来源于:In-car air pollution mainly caused by:
病毒、病菌以及由此引发的难闻气味
Bacteria, viruses and smelly odors caused by them
烟酒及食品挥发味
Sm