文档介绍：Making Money in Japan
A profitability survey among German affiliates in Japan
Contents
Contents 3
Introduction 4
Chapter 1 The macroeconomic background 6
. Foreign direct investment in Japan is increasing 7
. Strengthened initiatives of the Japanese government 9
Chapter 2 The earnings situation of panies in Japan 10
. Profile of panies surveyed 11
. The profitability of panies in Japan 14
. parison of profitability between the machinery and consumer goods sectors 17
Chapter 3 Reasons why panies are profitable in Japan 18
. Japan is still East Asia's most important market 19
. Advantages of panies in Japan — the ‘Gaijin bonus’ 20
. Handicaps of petitors — the low level of globalisation 22
. Relatively low risk factors in Japan 23
Chapter 4 Possible reservations mitting to Japan 26
. The lingering economic crisis — also an opportunity 27
. The Keiretsu — losing significance 28
. The Japanese sales system — possible new sales channels 29
. Strong petition — winning through differentiation 30
. High labour and rent costs — with a downward trend 31
. Tariff and non-tariff barriers — not insurmountable 32
Summary 34
List of abbreviations 37
Contributors 38
Making Money in Japan 3
Introduction
Introduction
Japan is regarded as a very challenging market. At the same time, the coun-
try has been experiencing an economic crisis for more than a decade. This
has frightened panies off from investing in Japan directly. The
belief that “you can’t make money in Japan” is widely held.
But is this scepticism of Japan really justified, and if so, in what respect? This
study was carried out primarily to provide substantive answers to these
questions and in particular to establish the reality of the profit situation of
panies in Japan.
The study was jointly carried out in the first half of 2003 by the German
Chamber merce and Industry in Japan (DIHKJ) and Roland Berger
Strategy Consu