文档介绍：本科毕业设计(论文)外文翻译原文:Theimpactofculturaleventsoncityimage:Rotterdam,,-ledregenerationstrategy,Rotterdamstagedthe'CulturalCapitalofEurope',--makersandculturalmanagers,,butthephysicalandtangibleelementsofthecity'simage(modernarchitecture,water)herlandscontinuedtodominate.[ABSTRACTFROMAUTHOR]CitieshavelongusedmegaeventssuchasWorldFairs,Exposandsportingeventsasameansofrevitalisingtheireconomies,creatinginfrastructureandimprovingtheirimage(Getz,1991).Recentstudiesofcitymarketingandtourismhavepointedtotheincreasinguseofeventsasameanstomarketplacesandmajorcitiesinparticular(forexample,Robertson1998;Waitt,1999,2003;Schuster,2001).petitionbetweencitiesfortheattentionofimportantstakeholders,includingconsumers,investorsandpolicy-,petitiveenvironmentand,atthesametime,thebuiltenvironment,(1993)pointsout,,signaturebuildingsfrequentlyfeatureinurbanstrategiestodevelopanimageor‘brand’petitiveadvantage,,,Paddison(1993)alsounderlinestherelativeinflexibilityofsuchinfrastructure--