文档介绍：会展营销(2学分)
课程编号:B410019
责任教师:杨顺勇,施谊
课程目标:培养会展专业学生系统地学习运用会展营销的一般原理和方法,结合会展营销的特点,掌握会展营销的全过程管理的理论和方法,并用于指导会展营销的实践。
课程内容:本课程通过案例教学、实践教学的资源库和课程设计等方式的学习,一方面使学生较系统地掌握会展营销的基本理论和方法,另一方面通过具体案例的分析和实践操作,使学生做到理论联系实际,扩大学生的知识面,为今后工作及学习其他专业课程打下基础,成为会展营销的应用型人才。
先修课程:会展概论
Marking Of MICE (2 credits)
Course code: B410019
The responsibility of teachers: YangShunYong, ShiYi
Objectives: The raise convention college major studies the utilization convention marketing systematically the general principle and the method, the union convention marketing characteristic, grasps the convention marketing the entire process management theory and the method, and uses in instructing the convention marketing the practice.
Content: This curriculum through case way and so on teaching, practice teaching resources storehouse and curriculum project studies, on the one hand causes the student to grasp the convention marketing systematically the elementary th