文档介绍：浅谈新形势下县级电力企业的市场营销
摘要:电力是国民经济发展的重要二次能源,把市场营销的观念引入电力终端销售的县级电力企业中,充分发挥电力是经济发展动力作用,这是社会的需求和市场竞争的需要;如何应对这种变化,是电力企业必须面对的课题。本文在分析当前县级供电企业的经营、管理和外部环境现状的基础上,面对市场经济体系发展及电力体制改革的现状及未来,对县级供电企业的电力营销方面做一些分析,提出了县级供电企业应对新形势应采取的营销策略,对县级供电企业的健康发展有着重大意义。
关键词:县级供电企业市场营销市场细化营销策略
The marketing of electric power at county
Abstract: The electric power is the important energy two times through developping together of people, lead the idea of the marketing into the electric power enterprise at county level of the terminal sale of electric power , It is the motive force function of economic development to give full play to the electric power, this is a need that a demand of a petes with market; How tackle the change is electric power's subject who enterprise must face . This text is on the basis of analysing the management, management and external environment condition current situation of the power supply enterprise at county level at present, In the face of the development of economic system of the market and current situation and in the future of electric power system reform, Make and analyse and propose at county level power supply enterprises should have been at new marketing tactics who situation takes at some to at county level the electric power marketing respects of power supply enterprises, Have great significance to the sound development of the power supply enterprise at county level.
The keyword: The power supply enterprise at county level Marketing
Overall marketing Marketing tactics
目录
浅谈新形势下县级电力企业的市场营销 1
The marketing of electric power at county 2
浅谈新形势下县级电力企业的市场营销 4
0 前言 4
1. 县级电力市场的特点 4
. 目前县级电力市场存在的问题 4
价格的不合理使得电力缺乏竞争力,造成客户流失。 5
受用电负荷快速增长和季节性特点的影响,目前县电力网络难以满足客户对电能质量日益提高的要求 5
缺少自主的价格调整手段 5
生产企业的市场疲软与电力市场的恶性循环 5
行业作风问题依然存在 5
. 影响县级电力市场营销的因素 6
思想观念滞后,市场意识淡薄,与市场经济的发展要求不相适应 6
管理体制僵化,没有形成面向市场的营销体系 6
管理人员综合素质不高,方法陈旧 7
管理手段落后,目前的供电技术手段、管理水平远不能满足商业化运营要求 7
购电成本居高不下,企业利润不能因销售收入的增长而增长 7
. 我县电力市