文档介绍：Marketing Selling Strategy
小组成员:徐子钦姚语儿杨锦民谢志文
目录
01
Background
02
Ups—Athletes Sponsor
03
Downs—Change Chart
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Part 01
Background
Li-Ning
A Sports pany
The main accounting information of Li-Ning(2006-2010)
Background
pany directly owns some of the retail stores
while others are franchised.
Branding operation
The Li-Ning 001 Limited Edition shoe
This is the first time a Chinese sports brand made a limited edition sneaker for sale.
Part 02
Ups—Selling Strategy
Why Li-Ning is so essful?
Because of the sponsorship deals, particularly with athletes and sports teams.
Selling Strategy
Sports teams
National Basketball Association
The Association of Tennis Professionals
The Chinese University Basketball Association
The Chinese Football Association
The Sudan track and field team
The Argentina national basketball team
The Swedish mittee
The Spanish men's and women's national basketball teams
Athletes(2010)
Li-Ning aggressively sought sponsorship opportunities 
related to the 2008 Summer Olympics held in Beijing, China.
Sponsorship marketing
01
sponsor the Chinese national teams
02
Li’s status as a torchbearer
03
outfit every presenter for TV-5